Restaurants and cafés: how to protect your brand

​In the highly competitive food and beverage (HoReCa) industry, the only way to protect the name of your restaurant, cafe, or fast-food chain from brand thieves and unfair competitors is through official trademark registration. Lately, one of the most frequent questions we receive from our followers on social media and entrepreneurs in the comments is: How does trademark registration work for the restaurant industry?

​Recently, a user approached us asking whether the name of the well-known brand "Qora Qasr" was registered under the restaurant category. Using this case study, we will analyze how delicate and time-sensitive the brand registration process is for the restaurant sector.

​The Qora Qasr Restaurant Case: How Available Names Can Be Misleading

​When our team conducted a specialized search in the intellectual property databases, it revealed that the combined name "Qora Qasr" had not yet been fully patented in the restaurant and catering category (Class 43). In the database, the words "Qora" and "Qasr" were filed for registration separately. In other words, as of today, the chances of successfully registering this combined name for a restaurant business are very high.

​However, there is one critically important rule that every restaurant owner must know.

​A name that is available today might be taken an hour from now

​During initial consultations or in our videos, we evaluate a brand’s status as "good" or "bad" based on current data. But you must remember that more than 100 new brands are filed daily for registration in the Ministry of Justice's intellectual property database.

​What does this mean for your business?

​A name that is completely free when checked today is not guaranteed to remain free tomorrow or next month.

​While you take a break to think it over or make a decision, another entrepreneur on the other side of the country could submit that exact same name to the database at any moment.

​Therefore, the conclusion that "your name is available and safe" given today might completely lose its validity tomorrow.

​Delaying brand registration in the restaurant industry is equivalent to risking your entire future business, along with the millions invested in design, menu development, interior layout, and advertising.

​How We Register Restaurant Brands

​We prioritize the security of our clients' businesses above all else. When you officially contact us to register your restaurant brand, we perform a final repeat audit using the most up-to-date database records at that exact minute before signing the contract. This ensures that your application will not be rejected and your government fees will not be wasted.

​If you want to protect the name of your restaurant, cafe, or catering chain from brand wars, do not waste time.

​Leave an application right now. We will check your brand for free against the live database at this exact minute and initiate legal protection!